Working with Room Copenhagen, the LEGO Group has developed a new product for fans of the brick and unveiled it at a pop-up gallery in London, UK today – LEGO Originals 853967 Wooden Minifigure. The statue is a wooden replica of the iconic LEGO figure upscaled at 5:1 ratio.
Fans can visit the LEGO Originals Pop Up Store and Gallery in Covent Garden today and tomorrow to get the statue for £109.00, before it goes on sale at LEGO.com to all VIPs from November 3.
While the shape pays homage to the minifigure, the wood is a nod to the origins of the LEGO Group, which was founded in 1932 by Ole Kirk Kristiansen, who made toys from wood.
Speaking in 1950, Ole Kirk said: “I have always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality.”
There is some plastic used in the product – the yellow hands are made from plastic, making this the first time the two materials have been combines since the 1130 Bedford fire truck 60 years ago in 1959.
As well as the statue itself, the gift box contains a 28 page booklet and a selection of LEGO bricks to help fans customise their wooden minifigure.
“It has been a privilege for us to expand our collaboration with The LEGO Group and contribute to the world premiere of a new series of design classics,” says Jacob Eberhard, CEO of Room Copenhagen. “Going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.”