Van Helsing and Notting Hill actor West tweeted that his daughter had noticed only one of the 29 speaking characters in a recent issue was female.
It didn’t take long for the LEGO Group to respond to the youngster’s request. West physically posted the letter on behalf of his daughter, but while it was in the hands of the postal system, the LEGO social media team responded: “We think your daughter rocks! We look forward to receiving her letter. Like you, we believe LEGO play is for everyone & that our magazines need to reflect that.
“We’ll review future editions to make sure this is the case.”
We’ll review future editions to make sure this is the case. We hope your daughter will always love LEGO, football and blue.
West thanked the company for the “generous response”, though of course, the proof will be in the pudding – no doubt, West’s daughter will be keeping a close eye on future editions of the magazine to see if her letter has paid off.