In New Zealand, the Brick Store offered anyone returning to the country and therefore stuck in a 14 day quarantine a free LEGO set to help keep them occupied. The generous offer was quickly taken up by New Zealanders sending photos of their boarding passes.
“We’ve had a huge response to our offer. We are just a small family business, and this is an expensive promo for us to fulfil, but we want to send something to everybody that’s in isolation,” the Brick Store said on Facebook. “We’ll be choosing sets with a retail value of around $30 from the following themes: Star Wars, Friends, Speed Champions, BrickHeadz, and Minecraft.”
The response was so positive that the Brick Store had to close the offer early: “We’ve had a MASSIVE response to this offer. We’re getting over $1,000 worth of free LEGO sets packed and ready for shipping to 35 self-isolaters. If you missed out, we’re sorry, this went WAY bigger than we expected, so we have to end this promotion earlier than we hoped.”
While there is concern around panic buying in some countries, with supermarkets having to advise citizens not to buy items they do not need, it demonstrates that there are some individuals and businesses acting to the benefit of other people in the community.