LEGO Speed Champions 10th anniversary: How did LEGO do?
LEGO Speed Champions celebrated its 10th anniversary in March of this year, although with minimal official fanfare from the LEGO Group.
Coming off LEGO Star Wars’ big 25th last year and heading into NINJAGO’s 15th anniversary next year, one anniversary has gone rather unnoticed. 2025 was LEGO Speed Champions’ 10th anniversary, but there’s been little official acknowledgement from the LEGO Group.
Where other anniversaries get special minifigures, or return to iconic locations and sets, LEGO Speed Champions has had an unusual year, admittedly, despite the lack of a direct mention of the anniversary.
Looking at what LEGO Speed Champions has done in 2025, it’s not insignificant. The month of the theme’s anniversary, March, brought a wave of 10 Formula 1 sets based on the modern 2024 grid. Every team got a detailed, unique take on their on-track powerhouse, with different takes on the body, DRS, and other details on the car to make sure the build experience and final look varies from car to car.
It’s enough to impress both Formula 1 and LEGO fans like, with motorsports journalist Will Buxton telling us at the LEGO Formula 1 launch event: “As a Formula 1 fan, I’m just nerding out over the intricacy and the level of detail that they’ve gone to on these.”
Elsewhere in the year, we’ve had more high-quality releases. The highlights include the sticker-free 77237 Dodge Challenger SRT Hellcat, the return of Fast & Furious in 77241 2 Fast 2 Furious Honda S2000, and a powerful duo in 77238 Lamborghini Revuelto & Lamborghini Huracán STO that proved to be a top seller during Black Friday this year.
All in all, it’s a strong year for LEGO Speed Champions – it’s just not an anniversary special that we’ve come to know and expect from the LEGO Group. Of course, not every theme can have a big celebration, but Speed Champions has been a popular theme virtually from inception.
Many collectors have been collecting every single car for years. There’s a longevity there that some other themes lack, with people dipping in and out of collections depending on age, interests, or associations with specific movies and TV shows.
While Speed Champions features a more focused range of sets than Star Wars or NINJAGO, focusing exclusively on cars, it’s not like there aren’t options for how the anniversary could be celebrated. Indeed, we came up with plenty, ready to go, right here.
Similar to LEGO NINJAGO’s plans for 2026, the anniversary could have sparked a return to the original trio of 75899 LaFerrari, 75910 Porsche 918 Spyder, and 75909 McLaren P1 from 2015, redesigned in the modern style of eight-stud-wide cars. Speed Champions minifigures released in 2025 could have got a special printed torso, a la Star Wars.
At the very least, a commemorative plaque could have been included in certain sets, feeding into the collectible nature of LEGO Speed Champions. With so many collecting every car, a commemorative plaque that worked as a centrepiece to a display collection would have been an easy and presumably fairly inexpensive nod to the big year.
In the end though, none of that has come to pass. Looking back to 2025’s LEGO Speed Champions releases, there will be little to distinguish them from other years – despite it being a generally strong year when it comes to what sets have actually hit shelves.
Perhaps the theme anniversary got somewhat lost in the excitement of the Formula 1 partnership, or perhaps the investment in the celebrations was not worth the payoff for the LEGO Group. For a more fitting celebration of 10 years of LEGO Speed Champions, check out Brick Fanatics‘ coverage from throughout the year here.
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