LEGO Store Leicester Square 40308 Lester minifigure spotlight

After causing much consternation for fans when the LEGO Store Leicester Square opened in London, Lester the minifigure mascot is back – this time in a polybag

Price: £5.99 Pieces: 5 Available: Now

Meet Lester. This Britain loving minifigure is the mascot for the LEGO Store Leicester Square, the UK’s flagship branded store. 40308 Lester allows visitors at the store to get a unique souvenir that is – so far – completely exclusive to the London location.

40308 Lester (6)

The character of Lester was never actually intended to become a physical LEGO product, he was only planned to appear on promotional imagery. As the character and design became popular, it was decided that a small number of blister carded Lester minifigures would be given away to mark the opening of the LEGO Store Leicester Square.

It was a classic case of a LEGO promotional opportunity causing more frustration than fun, as fans were disappointed not be able to get a piece of the Lester action. Now, 40308 Lester makes up for the initial shortage and gives LEGO lovers the opportunity to own the Union Jack sporting minifigure.

Priced at £5.99, the polybag is more expensive than a standard minifigure – but then again, everything is marked up in the capital, so perhaps it just adds to the central London shopping experience. Those looking for a memento of a visit to the LEGO Store Leicester Square or fans who enjoy collecting unique minifigures should track this chap down.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

One thought on “LEGO Store Leicester Square 40308 Lester minifigure spotlight

  • 04/10/2017 at 18:40

    I would love to get one of those, I guess I have to wait until is available in Bricklink for a reasonable price


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