LEGO VIP discount changes delayed, new dates confirmed

The new LEGO VIP discount system is now live in several European countries, but the planned roll-out to the UK and US has been delayed.

The LEGO Group is currently working on harmonising the two different discount voucher options in the VIP Rewards Centre, which allow you to redeem your VIP points for money off your next purchase either online or in-store. For those of us in the UK, US and a handful of other countries (including Denmark, Canada and Mexico), those are two entirely separate rewards.

That means if you redeem your points for an in-store voucher and decide you actually want to shop online – or vice-versa – you’ll have to contact customer services and hope that they’re able to swap it to the alternative method. The LEGO VIP team is now tackling that cumbersome process by streamlining the two rewards into a single ‘omnichannel discount’, which works both online and in-store.

LEGO VIP Points Redeem 2

It’s already available in Hungary, Australia, Estonia, Finland, Greece, Italy, Latvia, Lithuania, Luxemburg, New Zealand, Romania, Slovakia, Slovenia, Japan, Ireland, Switzerland, Portugal, Norway, Czech Republic, and the Netherlands, and as of Tuesday this week (July 12) also went live in Austria, Belgium, Germany and Spain. That’s a week later than originally planned, and no longer includes France (initially intended to receive the update at the same time).

The delay has had a knock-on effect for the rest of the countries scheduled to receive the omnichannel discount, too: the update was originally supposed to go live in the UK, Poland, Sweden and Denmark on July 12, but that will now take place on July 26, while it’ll come to the US, Canada and Mexico in August instead of July. At the time of writing, no date has been provided for France.

It’s only a minor bump all told, but if you’re planning on redeeming any VIP points within the next couple of weeks, best to make sure you know where you’re spending them first.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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