Levi’s releases LEGO clothing range

A new collection from Levi’s, developed in collaboration with the LEGO Group, has been released today.

Fans who are determined to express their love for the brick have a new option, with the Levi’s LEGO collection launching today. There are still plenty of items in stock, so consumers might actually have a reasonable chance of owning these t-shirts, jackets and jeans.

Some of the items includes the first ever flexible baseplate, a silicone panel that is attached to the clothing so fans can build custom designs. Each item comes with an exclusive bag of LEGO DOTS for just that purpose.

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Products featuring the baseplate include a vintage stonewash Levi’s Trucker Jacket, a Dad Crop Trucker Jacket, 501 ’93 Straight Jeans, and a lineup of hoodies and crewneck sweatshirts. T-shirts will not feature the flexible baseplates.

“There’s so much passion and energy in this partnership, working with the creative and iconic Levi’s brand is inspiring, and is pushing the way we innovate the LEGO brand experience,” said Lena Dixen, Senior Vice President and Head of Product and Marketing Development at LEGO Group, when the range was announced.

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