New LEGO Brand Store set coming in August

It’s time to get meta: a new LEGO Brand Store set is landing on LEGO Store shelves next month, and this one won’t be a gift-with-purchase.

The LEGO Group has long given away tiny versions of its own stores at opening events over the past few years, and introduced a new iteration as recently as the beginning of this year in 40528 LEGO Brand Retail Store. Their exclusivity has made them pretty difficult to come by for the general consumer, however – but it looks like that’s all about to change.

Or it is where any model of a LEGO Store is concerned, because while the specific sets created as GWPs for store openings will remain exclusive, the LEGO Group has at least cooked up a brand new version to be sold at retail. 40574 LEGO Brand Store has just popped up on, and will be available to purchase from August 1.

The 541-piece set builds into a two-level store – perhaps reflective of the company’s flagship brand stores, such as those in Leicester Square and New York – and includes all the hallmarks of any LEGO Store, from a Pick-a-Brick wall and window display models to a Brick Pit and tiny LEGO boxes. Look closely, and you’ll spot a few familiar Technic, Creator, Friends and even Ideas sets in the mix.

40574 LEGO Brand Store will retail for £30.99 / $36.99 / €32.99 when it arrives next month. It’s not available to pre-order, and will likely be exclusive to LEGO Stores and

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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