Located in the Glatt shopping centre in Wallisellen, just outside the centre of Zurich, the store’s opening marks the LEGO Group’s latest push into the DACH region (Germany, Austria and Switzerland). Amid wider global growth, sales in Switzerland actually dipped in 2019 – a result the company claimed to have already course-corrected by the beginning of 2020, but is now presumably hoping to build on further with a retail presence.
The 240-square metre store features all the hallmarks of a traditional LEGO Store, including the latest sets, a Pick a Brick wall and monthly building activities. It isn’t a flagship store, so lacks the showstopping ‘retailtainment’ experiences of the stores in Leicester Square, New York and Barcelona – but a store of any kind will no doubt be welcome among Swiss fans at this point.
If you want to check out Switzerland’s first LEGO Store for yourself, head down to Glatt shopping centre between 9am and 8pm, Monday to Saturday. You can find out more about the store over at LEGO.com.