That doesn’t mean you’ll be able to grab the exact pair of shoes that debuted last year (and sold out pretty much straight away), as the footwear collection contains six brand new colourways for the ZX 8000 design. Each employs a classic LEGO hue – red, blue, yellow, green, black and grey – and is based on the original sneaker’s composition, with a heel that apparently emulates ‘the texture of LEGO bricks’.
Probably the more interesting part of this launch is the accompanying promotional video, which sees LEGO minifigures ‘constructing’ the shoes in stop-motion. That’s a much cheerier image than the reality presented by War on Want’s 2012 investigation into working conditions across Adidas’s supply chain.
A 2017 report by Know the Chain did praise the company’s steps to address the issue of forced labour, but Good On You – a resource that evaluates brands’ ethics and sustainability – currently rates Adidas’s labour as ‘it’s a start’, citing a lack of evidence that it pays a living wage to all employees in its supply chain.
That surely won’t stop the ZX 8000 ‘Bricks’ collection’s sneakers – which will be available in both adult and kids’ sizes – commanding a not-insignificant price tag when they launch on May 7 through Adidas’s online store and select retailers. We’ll confirm pricing as soon as we can.