A new marketing campaign is launching today, with the LEGO Group welcoming DJ Mark Ronson to Billund for the launch of Rebuild the World.
In an attempt to reach a wide audience with a message of creativity, the LEGO Group is launching a new big budget marketing campaign. LEGO Rebuild the World kicks off today, with the activity built around a fast-paced imaginative video.
At the LEGO House in Billund, Denmark, over 100 children will meet DJ Mark Ronson and David Aguilar, who builds himself several prosthetic arms from LEGO pieces. The two inspiring individuals will lead workshops throughout the day along with British designer and inventor Dominic Wilcox.
“Who knows what will come out of today… a house with a hot air balloon for a roof? A car with long legs to jump over the traffic ahead? No one sees the world quite like children so we’re excited to see what they come up with,” says Dominic Wilcox.
“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us. Rebuild the World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to,” says Mark Ronson.
“Rebuild the World is all about seeing where imagination takes us and celebrating the natural creativity of children. We want to encourage kids around the world to develop and retain these skills as they grow older. With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities,” says Julia Goldin, LEGO Chief Marketing Officer.
The event is designed to launch the new marketing campaign that will encourage children to be creative and embrace their imaginative side.
The LEGO Brand Group Executive Chairman Jørgen Vig Knudstorp and the LEGO Group CEO Niels B. Christiansen discuss the marketing campaign in another video.