With the LEGO Group launching the Rebuild the World campaign in Billund today, focusing it around a new promotional video, the important people are getting involved. The LEGO Brand Group Executive Chairman Jørgen Vig Knudstorp and the LEGO Group CEO Niels B. Christiansen sit down for a light-hearted discussion that introduces the new campaign.
In the video, the pair of high-powered executives enjoy playing with the oversized LEGO element props from the video. They are here to introduce the Rebuild the World campaign though. “It is kind of like a very optimistic message,” says Jørgen Vig Knudstorp.
“One of the ways that I would actually like to improve the world is making sure that we preserve the world and take care of the planet,” says Niels B. Christiansen.
They have a special message for AFOLs, which Jørgen shares: “I think what we want to tell them here perhaps, I know is very dear to your heart as well, is probably that they to us are a pinnacle experience. We so much appreciate how they showcase endless opportunity and they use the bricks in ways we have never seen before,”
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.