The LEGO Group has paused paid advertising on social media for 30 days while the company reviews standards applied to advertising and engagement on social media.
In a move to demand stricter policies against racist and hateful content on social media, several companies have recently stopped paying for advertising on platforms including Facebook and Instagram. It follows a hashtag campaign titled #StopHateForProfit.
The LEGO Group has now assed its voice to the conversation, declaring a 30 day pause on paid advertising on social media while its policies are reviewed.
Despite the years of complaints against social media giants for allowing hate speech, fake news and potential interference in the political process, this is the first press release the LEGO Group has shared in relation to the issue:
We are committed to having a positive impact on children and the world they will inherit.
That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation.
We will take immediate steps to carefully review the standards we apply to advertising and engagement on global social media platforms. While we do that, we will pause all paid advertising on global social media platforms for at least 30 days.
We will not change our media investment during this period and instead, invest in other channels.
We will work to collaborate with our partners and take whatever steps are necessary to create a more trusted digital world for people today and future generations. We are confident solutions exist but urgent action is needed.
Julia Goldin, Chief Marketing Officer
The LEGO Group also responded to the Black Lives Matter a few weeks ago.