During a sustainability conference, the LEGO Group has revealed the company’s plans to have licensing partners move towards sustainable materials and packaging.
Sine Klitgaard Moller, who is leading the LEGO Group’s LEGO’s licensing sustainability transformation strategy, spoke at the Sustainability in Licensing Conference, Toy News reports. While the company’s move to making products and packaging from sustainable materials is well underway, working with licensing partners is at an earlier stage.
Licensing partners are the companies with a contract to produce official LEGO products using the brand, with complementary items ranging from IKEA storage boxes to children’s bedspreads.
“Our focus, for now, is first of all educating ourselves. We are also going to transform and help our licensing partners with the packaging challenge,” she said. “I am personally very excited to learn about new materials and the journey that will challenge me to think about licensed products in new ways. It is important that designers and manufacturers join us on this journey, too.”
The intention is for LEGO Licensing to be able to offer advice and resources that will help the company’s licensing partners to produce their products in a sustainable way.
“We are really good at making building instructions for complicated LEGO sets for children to understand, so we are trying to break sustainability and demands down for that single person sitting in their packaging and manufacturing office to help them make better design choices, too.
“We in LEGO Licensing would really like to function as that playground for sustainability, where we can prototype with big and small partners, big and small ideas and show children that we want to do something now, that we are truly listening and are taking action,” she concluded.