The LEGO Lead User Lab will be at Skærbæk Fan Weekend

Fans attending the annual Skærbæk event will be able to find out more about the LEGO Lead User Lab project.

Those attending Skærbæk Fan Weekend at the end of September will be able to find out more about the LEGO Lead User Lab. A presentation will introduce the new process that seeks to find innovative, never before conceived ideas that offer new products and services to LEGO fans. There will also be the opportunity to pitch ideas for the Lead User Lab to the team behind it.

In addition to the presentation and pitch opportunities, the following workshops will allow for discussion that will help to inform the Lead User Lab’s activity:

Workgroup 1: Technology enabled free-building discussion
Focus:
– LEGO physical technology, LEGO Powered-Up, GBC, and more!
– Bring in input and inspiration from your own experience for new free-build experiences.
– Share ideas, examples and needs.
– For the tech talk, our colleagues from LEGO Product Technology, Oliver Wallington and Louis Elwood-Leach will also join the talks

Workgroup 2: Customisation and Personalisation
Focus:
– Discuss your approaches to customisation and personalisation: self-expression, DIY approaches, techniques
– Tips & Tricks: Bring in input and inspiration from your own experience and work with customization or personalization
– Share ideas, needs, examples and best practices on potential existing solutions

Workgroup 3: Arts & Crafts
Focus:
– Discuss your views on Arts & Crafts category: interests, passion points, needs
– Tips & Tricks: Bring in input and inspiration from your own experience
– Share ideas, needs, examples and best practices on potential existing solutions

Workgroup 4: Storage & Transportation
Focus:
– Discuss storage needs, ideas, tips & tricks
– Current solutions: what works, what pain points you have
– Share ideas, needs, examples and best practices on potential existing solutions

Those looking to learn more should keep an eye on the Skærbæk  schedule.

Anyone who intends to pitch will want to pay close attention to the terms and conditions, which reveal that the LEGO Group will not treat ideas as confidential and that all rights to the concept are waived once it is shared:

You agree that any submission of ideas, including but not limited to ideas for new products, technologies, processes, materials, partnerships, etc., to LEGO System and its affiliated companies are hereinafter referred to as the “LEGO Group”), is made on a NON-CONFIDENTIAL basis.

Your submission does not establish a confidential relationship between you and the LEGO Group, and the LEGO Group cannot and does not accept your submission in confidence.

You waive and release the LEGO Group of any and all claims you may have or acquire relating to proprietary rights, interests and claims of ownership in or to the submitted idea except for claims which arise out of valid registered designs, patents, copyrights or trademarks.

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