Audiences becoming tired of franchise films may be a reason behind the underperformance of The LEGO Movie 2: The Second Part.
Earlier this year, The LEGO Movie 2: The Second Part i underwhelmed at the box office, earning less than half of the 2014 original with a total take of $297 million. According to industry analysts who the Guardian has spoken to, it may be due to the number of franchise films that were released recently – other films that did not live up to box office expectations include Men in Black: International, Godzilla: King of the Monsters and How to Train Your Dragon: The Hidden World.
The US market has seen a year-on-year drop in ticket sales of 6%, but is debatable whether franchise fatigue really can explain it.
“It is also worth remembering that 2018 had a very strong start, with films released late the previous year, such as The Greatest Showman and Star Wars: The Last Jedi, still doing good business,” Phil Clapp, the chief executive of the UK Cinema Association, told the newspaper. “This year hasn’t had that same boost and it is fair to say that the box office take in the first quarter in particular wasn’t as strong as we would have liked.”
Despite many franchise instalments struggling, Avengers: Endgame sold enough tickets to become the second biggest selling film of all time.
A number of very successful films in 2018 are attributed with having made it such a tough year to follow in terms of box office performance.