With cinemas closing in the USA and around the world, Universal Pictures is sending Trolls World Tour straight to streaming.
Given the restrictions being put in place to reduce the spread of coronavirus around the world, Universal Pictures has announced that its upcoming films will be released on home entertainment on the same day as the theatrical release. The closure and reduced seating strategies of cinemas has forced studios to consider their options.
Trolls World Tour is set for an April 10 release, and will be the first film to be released on streaming platforms the very same day. There will be a 48 hour rental available for $19.99.
“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” Variety reports NBCUniversal CEO Jeff Shell as saying. “We hope and believe that people will still go to the movies in theatres where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”