Where to shop: The best of LEGO and Amazon’s deals today
As the LEGO Group and Amazon go head to head with LEGO deals, we’ve got some recommendations about where to spend your money today.
The LEGO Group has launched an Insiders sale, along with double points and fresh GWPs, on the very same day that Amazon has started its Prime Day deals. That means LEGO shoppers are spoiled for choice, so we’re going to break down where is best to spend your money today, depending on what you’re looking for.
Before we dive into breaking down retiring deals, Star Wars sets, and hard-to-find discounts on Icons builds, it’s worth noting that the GWPs will only be available at LEGO.com, offering an extra incentive to shop with the LEGO Group. Available right now, 40784 African Savanna Diorama is free with all orders above £135 / $150 / €150, while a LEGO minifigure Ice Lolly Tray is also up for grabs with orders above £60 / $70 / €70, but only on orders for City, Classic, Creator 3-in-1, DUPLO, Friends, DREAMZzz, and NINJAGO sets.
The best retiring LEGO deals
LEGO.com is the place to go for deals and discounts on retiring LEGO sets, with the vast majority of models included in the LEGO Insiders deals due to retire at the end of this year. We’ve rounded up the highlights in the table down below, but our top picks have got to be 21335 Motorised Lighthouse and 21343 Viking Village, two mighty LEGO Ideas sets that are well worth picking up before they’re gone for good.
| LEGO set | RRP | Sale price | Link |
|---|---|---|---|
| 10355 Blacktron Renegade | £89.99 | £71.99 | Buy now |
| 10391 Over the Moon with Pharrell Williams | £94.99 | £71.24 | Buy now |
| 21335 Motorised Lighthouse | £259.99 | £194.99 | Buy now |
| 21343 Viking Village | £124.99 | £93.74 | Buy now |
| 42115 Lamborghini Sián FKP 37 | £389.99 | £272.99 | Buy now |
| 42177 Mercedes-Benz G 500 PROFESSIONAL Line | £219.99 | £175.99 | Buy now |
| 42182 NASA Apollo Lunar Roving Vehicle – LRV | £189.99 | £151.99 | Buy now |
| 43230 Walt Disney Tribute Camera | £89.99 | £67.49 | Buy now |
| 75374 The Onyx Cinder | £124.99 | £99.99 | Buy now |
| 76178 Daily Bugle | £299.99 | £239.99 | Buy now |
Amazon’s deals tend to focus on newer builds, but that’s not to say there are no retiring deals to be found at the retailer. You can pick up LEGO Star Wars 75347 TIE Bomber for almost a third off reduced to £42.70 right now.
The best Star Wars LEGO deals
For Star Wars fans, don’t waste time looking on LEGO.com for deals – Amazon is where it’s at during its Prime Day Deals. We’ve rounded up just a few of the most tempting offers, but there are plenty more besides, including discounts on brick-built helmets and ships from across the various TV shows and movies. Click through to browse the full line-up of discounts.
| Set name | RRP | Discount | Sale price | Link |
|---|---|---|---|---|
| 75382 TIE Interceptor | £199.99 | 15% | £169.98 | Buy now |
| 75389 The Dark Falcon | £159.99 | 32% | £109.20 | Buy now |
| 75379 R2-D2 | £89.99 | 31% | £61.99 | Buy now |
| 75407 Star Wars Logo | £59.99 | 29% | £42.70 | Buy now |
| 75402 ARC-170 Starfighter | £59.99 | 29% | £42.70 | Buy now |
| 75333 Obi-Wan Kenobi’s Jedi Starfighter | £29.99 | 27% | £21.80 | Buy now |
The best Icons LEGO deals
Amazon is offering some LEGO Icons deals that we rarely see this cheap, with the LEGO Group rarely putting its heavy hitters like 10316 The Lord of the Rings: Rivendell and 10333 The Lord of the Rings: Barad-dûr below RRP. Thankfully, Amazon doesn’t have the same qualms, with some major discounts available, as laid out in the table below.
| Icons | 10316 The Lord of the Rings: Rivendell | £429.99 | 15% | £365 | Buy now |
| Icons | 10333 The Lord of the Rings: Barad-dûr | £399.99 | 15% | £339.98 | Buy now |
| Icons | 10367 The Lord of the Rings: Balrog Book Nook | £109.99 | 15% | £93.49 | Buy now |
| Icons | 77092 Great Deku Tree 2-in-1 | £259.99 | 18% | £212.40 | Buy now |
Nonetheless, the LEGO Group has slashed prices on some smaller LEGO Icons sets, with savings of up to 30% at LEGO.com right now.
| Set name | RRP | Sale price | Link |
|---|---|---|---|
| 10295 Porsche 911 | £149.99 | £119.99 | Buy now |
| 10353 Williams Racing FW14B & Nigel Mansell | £69.99 | £55.99 | Buy now |
| 10355 Blacktron Renegade | £89.99 | £71.99 | Buy now |
| 10359 Fountain Garden | £89.99 | £71.99 | Buy now |
| 10362 French Café | £69.99 | £55.99 | Buy now |
| 10391 Over the Moon with Pharrell Williams | £94.99 | £71.24 | Buy now |
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