Revealed earlier today by LEGO Malaysia, then in an official press release through the LEGO Newsroom, the 974-piece adaptation of the Netflix show was designed by Matthew Ashton, the LEGO Group’s Vice President of Design (who was also responsible for this year’s first LGBTQIA+ set, 40516 Everyone is Awesome).
However, according to that same press release, the 10291 Queer Eye – The Fab 5 Loft was actually ‘created in partnership with Queer Eye creators Scout Productions, in a partnership conceived by the show’s licensing agency IMG’. That suggests that it was IMG – a subsidiary of global entertainment, sports and content company Endeavor – that first pitched the idea for the set to the LEGO Group.
So, why did the LEGO Group say yes? Matthew sums it up in the press release: “In this set we’ve captured themes central to both the LEGO Group and the show – caring, creativity, learning and fun. While the Fab Five rebuild people’s lives, we are on a mission to inspire people to get creative and help rebuild a more positive world.”