Free LEGO flagship store starts next week

A worthwhile activity while you're in The Big Apple

Free LEGO flagship store starts next week

A special LEGO store tour has been announced for the flagship location in New York, and it's free to take part in across the rest of this month and August.

The LEGO Insiders Historian Tour has just been revealed for the LEGO Store on Fifth Avenue in New York City. This 20-minute tour invites you to learn about the history of this flagship retail location led by an expert brick specialist.

You'll have the opportunity to see the store's huge and specialised models up close and likely learn a lot about them. The tour's listing also states that guests will be among the first to see and pick up newly released LEGO New York City products.

This is presumably referring to 21066 New York City – The Big Apple, which was released on June 1 for £129.99 / $139.99 / €139.99.

lego architecture 21066 New York City – The Big Apple lifestyle featured

You must be a LEGO Insiders member to take part in the tour, but it is free to sign up for both a membership and the tour itself. Once you've secured a LEGO Insiders membership on LEGO.com, click here to sign up for the tour.

Dates for the tour are available on Monday, Wednesday and Friday throughout the remainder of July 2026, as well as up until August 17 on Monday, Wednesday and Friday.

None of the slots is full at the time of writing, but they are likely to fill up fast once word of this special tour spreads.

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