German/Swiss LEGO Easter flyer

As Easter approaches and the new sets are being released, it also marks the marketing push for LEGO in Europe.

This flyer I picked up builds on the promotion of LEGO at Easter within the German and Swiss markets.

Loosely translated, it states :

Become creative and develop your own ideas

by visiting the website, closing with

experience your colourful wonder!

This is all very common place in Europe and especially in Germany and Switzerland where LEGO regularly trades blows with Playmobil to gain that all important sale and shelf space.oster DE-CH Easter 2016


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