German/Swiss LEGO Easter flyer

As Easter approaches and the new sets are being released, it also marks the marketing push for LEGO in Europe.

This flyer I picked up builds on the promotion of LEGO at Easter within the German and Swiss markets.

Loosely translated, it states :

Become creative and develop your own ideas

by visiting the website, closing with

experience your colourful wonder!

This is all very common place in Europe and especially in Germany and Switzerland where LEGO regularly trades blows with Playmobil to gain that all important sale and shelf space.oster DE-CH Easter 2016


My name is Keith and I am a AFOL. Currently an expat living out in Basel, CH, but have a firm footing back in the UK when time permits. I have had had Lego ever since I can remember - and only until my wee one came along have I re-kindled the flame for building again. I also run, a resource site for the 1-75 series of miniatures by Matchbox. There are only three themes that I am get/collect (finances permitting) - City, Creator (Advanced and Expert) as well as the classic Star Wars sets from Eps IV to VI (anything else does not exist). I also keep an eye in Europe with ample chance to see how France, Germany and Switzerland market and offer LEGO.

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