LEGO and BrickLink deny fan request for future Designer Program rounds

The LEGO Group and BrickLink have rejected calls from fans to open up future Designer Program rounds to more shipping destinations.

Just 30 different countries are currently served by the BrickLink Designer Program, aligning with the countries to which LEGO.com ships. That’s because all of the crowdfunded sets are actually sold directly through official LEGO channels, a decision apparently taken to give fans a ‘smooth shipping and support process’.

The unfortunate side-effect of that choice, however, is that it limits the countries to which BrickLink can deliver its Designer Program sets. (Astute eyes may notice that LEGO.com actually ships to 45 different territories compared to BrickLink’s 30, but there’s another reason for that.)

Despite fans in regions beyond BrickLink’s current list of countries calling for the secondary marketplace to expand its shipping destinations, however, the platform said in a statement that it plans to ‘continue to use LEGO.com and not offer additional shipping destinations’.

That will disappoint fans in those regions hoping to get their hands on future BrickLink Designer Program sets, including the second batch of pre-orders for the first-round projects, which will open on August 3.

The LEGO Group and BrickLink have committed to increasing production capacity for their existing list of countries, however, doubling pre-order limits from 5,000 to 10,000 for future crowdfunding rounds. They’ve also promised to combat scalpers picking up sets explicitly for resale, and to review BrickLink’s server capacity.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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