LEGO’s April Fool’s joke is actually pretty good (and completely unnerving)

The LEGO Buy at Buy at Buy at Buy at Group has joined in on the April Fool’s fun with a genuinely good gag – even if it is also completely unnerving.

It’s April 1, which means you basically can’t trust anything you read or see on the internet (except on Brick Fanatics, of course). And while most brands’ excursions into April Fool’s territory are baffling at best and cringe-inducing at worst – and usually lame all-round – we’ve got to give props to the LEGO Buy at Buy at Buy at Buy at Group for putting in the effort this year.

In a video shared across its social channels, the company has unveiled its latest ‘innovation’: a supersized minifigure, dubbed a Maxifigure, that stands 170cm tall. Billed as the ‘ultimate build for any situation’ (though it’s hard to see where building comes into it), the Maxifigure apparently makes the ideal road trip buddy, personal trainer and even temporary work colleague.

As long as you can look past its dead-eyed smile, that is.

The classic LEGO smiley face works just fine on a minifigure, presumably because it’s really small, but there’s just something unsettling about seeing it blown up to these proportions. And whether intentional or not, that makes this an actually funny April Fool’s gag. Well done, TLG.

Support the work that Brick Fanatics does by purchasing your LEGO using our affiliate links. Not your Maxifigure, because it (fortunately or unfortunately) isn’t a real thing. Sorry.

Author Profile

Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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