Official LEGO Bluey mobile game launching August 2025
The upcoming LEGO Bluey theme will be accompanied with its own dedicated app, now confirmed to be launching later this summer.
The LEGO Group and BBC Studios officially revealed the first six LEGO Bluey sets last weekend, with the models due to arrive online and in stores on June 1, 2025. The builds are based on the smash hit animated kids TV show about six-year-old Blue Heeler puppy Bluey and her colourful family, with playsets, minifigures and more on the way this summer.
Also due in the months to come is the LEGO Bluey mobile game, initial details of which appeared alongside the recent set reveals. Developed by StoryToys and Ludo Studio, the app is now confirmed to be releasing sometime in August and is intended to be an extension of the LEGO Bluey builds.
Designed to align with the developmental needs of young children, the LEGO Bluey mobile game is said to offer up imaginative roleplay, exciting challenges and endless fun. The app will feature characters, builds and props from the upcoming theme, as well as creative building, problem-solving tasks and the chance to play out moments from the show, and will include paid-for in-app purchases.
“We are delighted to bring LEGO Bluey to life as an interactive experience that captures the joy, creativity and sense of play that families love about Bluey,” said Emmet O’Neill, Chief Executive of StoryToys.
That sentiment was echoed by Marina Mello, BBC Studios Global Director for Gaming & Interactive, who added, “I’m delighted that BBC Studios is partnering with the talented teams at StoryToys, LEGO Group and Ludo Studio on this fantastic project. The partnership will offer Bluey fans an all-new way to play though a beautifully crafted experience that brings together two iconic brands known for their unique sense of fun.”
Five LEGO Bluey sets are already available for pre-order in the US and we expect UK and European shoppers will be able to grab their copies of the builds very soon.
LEGO Bluey sets confirmed for 2025
| Set name | Price | Pieces | Release date |
|---|---|---|---|
| 11201 Playground Fun with Bluey and Chloe | £17.99 / $19.99 / €19.99 | 104 | June 1, 2025 |
| 11202 Bluey’s Beach & Family Car Trip | £24.99 / $29.99 / €29.99 | 133 | June 1, 2025 |
| 11203 Bluey’s Family House | £59.99 / $69.99 / €69.99 | 382 | June 1, 2025 |
| 10458 Ice Cream Trip with Bluey | £24.99 / $29.99 / €29.99 | 22 | June 1, 2025 |
| 10459 Bluey’s Family House with Memory Game | £59.99 / $69.99 / €69.99 | 83 | June 1, 2025 |
| 30687 Bluey Tea Party | £3.49 / $3.99 / €3.99 | 33 | June 1, 2025 |
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