The LEGO Group has the most popular brand channel on YouTube, with 10 billion total views.
All of that content that the LEGO Group shares on YouTube is attracting an audience, with Buy Shares reporting (and the Brick Fan sharing) the news that the LEGO brand is the most popular on the video sharing platform. The LEGO channel has attracted 10 billion views in total, more than any other brand channel.
Content shared on the LEGO channel varies lot, with animated episodes of LEGONINJAGO and Friends released online alongside set walkthroughs and behind-the-scenes talks from product designers.
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.