LEGO makes surprise cameos in One Piece Day merchandise

The annual merchandise for One Piece Day 2025 includes a few surprise LEGO cameos, tying into the most recent arc of the manga.

One Piece Day 2025 is upon us, and the event’s annual exclusive merchandise has been revealed, including a familiar-looking plastic brick toy. This year’s merchandise is based on the Elbaph story arc of the manga, featuring a calendar and trading card based on the land of giants.

Specifically, the Land of Gods is referenced in both items of merchandise, closely resembling LEGO pieces due to the in-manga building block toy used to make up the diorama, which houses the humans of Elbaph. Though these items closely resemble LEGO products, they’re not part of the partnership, but references to the current arc.

Considering the partnership between Netflix, One Piece and the LEGO Group for the new theme coming next month, this merchandise is perfectly timed but will only likely be available in Japan and run out fast. For those of us in the West, it might be best to admire this coincidental merchandise from afar.

The seven LEGO One Piece sets are due to be released on August 1, including a range of new minifigures and pre-orders for several of them are open now worldwide. In the meantime, click here to see the star of the One Piece live-action series react to the new models.

Featured image: One Piece

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