Artist Camille Walala is unveiling an incredible interactive work – HOSUE OF DOTS – at Coal Drops Yard in London’s Kings Cross to introduce the new theme from the LEGO Group, LEGO DOTS. Having created ambitious and large-scale interventions in public spaces from Mayfair to Mauritius, the French artist is known for using the man-made environment as a platform for sharing positivity.
To tease DOTS ahead of its March release, Walala was invited to put together a free public art installation that celebrates creativity, self-expression and accessibility. It is conveyed through vibrant colours and bold geometric patterns, typical of Walala’s work and also in line with the new products’ designs.
HOUSE OF DOTS is a fantasy house spread across five rooms spread over eight shipping containers – everything within is a mix of LEGO DOTS and the artist’s own distinctive patterns and colours. A journey through the house covers a living room, kitchen, bedroom, bathroom and a unique DOTS DISCO room. The DOTS DISCO room is all about self-expression, with the opportunity to let the body flow freely to a custom playlist from Ele Beattie. To exit the house, guests take the eight foot slide.
Over 2 million LEGO tiles were used to dot the installation, which took 800 hours to decorate. There was support from 180 children from Kings Cross Academy who helped create a bespoke wall installation for the DOTS kitchen design.
“It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are,” says Camille Walala. “HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and a slide.”
While exploring this unique installation, guests can design their own patterns and bracelets, with the opportunity to get their hands on some of the new elements that will not be available to buy until the products launch in March 2020.
“We’re extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs,” says Lena Dixen, Senior Vice President and Head of Product and Marketing Development at the LEGO Group. “As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by”.
Fans can visit HOUSE OF DOTS at Coal Drops Yard in London, UK, from January 28 until February 2, with registration in advance.
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.