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LEGO makes fireworks with Katy Perry during holiday campaign

01/11/202201/11/2022 Rachael Davies 2940 Views 1 Comment 11717 Bricks Bricks Plates, 41713 Olivia's Space Academy, 41714 Andrea's Theatre School, 41717, 41957 Adhesive Patches Mega Pack, 43205 Ultimate Adventure Castle, 60339 Double Loop Stunt Arena, 60350 Lunar Research Base, Katy Perry, LEGO, LEGO.com, The LEGO Group

The LEGO Group has teamed up with Katy Perry for its holiday campaign this year – and there is a seven-set bundle competition to go with it.

The festive ad from the LEGO Group features children using play to navigate their way and overcome obstacles on their journey to deliver gifts around their neighbourhood. For the first time, they’re joined by a celebrity partner: Katy Perry, singing her way through her 2010 single Firework from the top of a LEGO float.

As Katy and the kids travel through a park and down a street, they encounter a number of issues on their way to deliver presents but are helped out by a Star Wars X-Wing, a Disney princess, and Iron Man. Katy herself is also wearing a LEGO-themed dress covered in yellow and blue plates, with a quirky red brick perched on her head.

“As a LEGO fan who has built a lot of models with kids in the last few years, it was super heart-warming to see what happens when kids are in put in charge of holiday gift-giving,” said Katy in a statement. “Play comes in so many forms with no set of rules, and to see them apply that makes me hopeful for a really bright future for the generation.”

To celebrate the new holiday campaign, the LEGO Group is offering VIP members the chance to win a bundle with all seven sets featured in the Christmas commercial, as well as a Perry Playland lunchbox. Every item will also be signed by Katy Perry herself. Here are all the sets included in the bundle:

Theme	Set
LEGO City	60339 Double Loop Stunt Arena
LEGO City	60350 Lunar Research Base
LEGO Friends	41713 Olivia’s Space Academy
LEGO Friends	41714 Andrea’s Theatre School
LEGO Friends	41717 Mia’s Wildlife Rescue
LEGO DOTS	41957 Adhesive Patches Mega Pack
LEGO Disney	43205 Ultimate Adventure Castle
LEGO Classic	11717 Bricks Bricks Plates

No purchase is necessary and your first entry is free, while every entry after that will cost 50 VIP points each. There is a maximum of 50 entries per VIP member and it’s available to enter from November 1 to November 31.

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Rachael Davies

I write about all the very best fandoms – and that means LEGO, of course. Spending so much time looking at and talking about LEGO sets is dangerous for my bank balance, but the LEGO shelves are thriving. You win some, you lose some.