LEGO reveals full line-up of Formula 1 2025 events and experiences
A number of upcoming events and experiences have been revealed for 2025 that will continue the partnership between the LEGO Group and Formula 1.
The LEGO Group kicked off its partnership with Formula 1 back in January with an initial wave of racing sets. A second batch of builds will be arriving on March 1, including 10353 Williams Racing FW14B & Nigel Mansell, 42206 Oracle Red Bull Racing RB20 F1 Car, 60474 F1 Grid with VCARB & Sauber Race Cars and 10 Speed Champions models.
In advance of F1’s 75th season starting next month, the LEGO Group and Formula 1 have revealed a full line-up of unique Build the Thrill events and experiences taking place throughout this year. Fans can expect at-race activities, digital content and in-person entertainment at LEGO Stores and LEGOLAND Discovery Centres.
For starters, new LEGO Fan Zones will be appearing at 13 key Formula 1 races across 2025, giving fans and families the chance to pick up free make and take builds, enjoy photo opportunities and check out the complete LEGO Formula 1 range.
Those in attendance at 20 select Formula 1 races this season will be able to visit pop-up LEGO Pit Shops to purchase sets, while LEGOLAND Discovery Centres and LEGO Discovery Centres will have themed events from March-June 2025, with guests getting to build and race their own cars.
At LEGO Stores in the EMEA, US, Canada and China, visitors can try their hand at a Racing Ramp play experience, walk away with a free LEGO F1 poster and join in with a previously-announced Racing Steering Wheel make and take.
In addition, the LEGO Store in Leicester Square will feature a racing-themed zone with LEGO F1 builds, while China’s LEGO Shanghai Shimao Store will host its own unique outdoor pop-up activation.
More LEGO Formula 1 content will be included in the March 2025 issue of the official LEGO Magazine, plus there’ll be various activities and a game added to the kids’ section of the official online store.
Finally, the upcoming LEGO Formula 1 livestream on March 1 will apparently be the first in a series of such events. Fans tuning in will be able to find out about the full LEGO Formula 1 product range, watch interviews with special guests and take part in a special LEGO Insiders-exclusive sweepstake.
To find out how Brick Fanatics has ranked every LEGO Speed Champions Formula 1 2025 car, be sure to take a look at our in-depth feature and reviews right here.
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