LEGO goat sells out at Pick a Brick

The dark grey LEGO goat has finally sold out at Pick a Brick, two days after the sought-after animal returned to the online service with a hefty price bump.

10332 Medieval Town Square’s unique dark grey goat originally joined Pick a Brick on July 1, but incorrectly priced at just 59 cents in the US (and similarly low prices worldwide). The LEGO Group caught the error and removed it within 30 minutes, then cancelled any orders that had been placed within that window – before reinstating the goat on July 3, priced at £4.92 / $5.94 / €5.65 each.

It’s now finally reached ‘out of stock’ status at Pick a Brick, so we’re back to playing the waiting game for more individual goats. We use the term ‘finally’ because all expectations were that this piece would sell out almost instantly – such is the fervour for goats among the LEGO community – but there are a couple of factors that may have put people off buying in droves.

For one, the price of the piece puts it higher than 71045 Series 25’s Goatherder at retail, which includes an entire minifigure alongside a white version of the very same goat. That Collectible Minifigures character could be had for just £3.49 / $4.99 / €3.99 earlier this year, and you might still find it lingering on shelves in some stores (perhaps even discounted).

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It’s also worth considering that the hype around goats may have just been tempered a little by the mass availability of the animal in 71045 Series 25, and so by the time 10332 Medieval Town Square hit shelves in March – and the grey goat landed on Pick a Brick this month – some of the novelty had worn off a bit. But definitely not all of it: two days is still a relatively short window for a LEGO element to sell out.

Keep an eye on Brick Fanatics for further updates on the goat’s availability at Pick a Brick, and consider supporting the work that we do by purchasing your LEGO using our affiliate links. Thanks!

Author Profile

Chris Wharfe
I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.

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