LEGO Harry Potter is getting its own magical spin on May the 4th – but what will it involve, and which theme will be next to follow in the footsteps of Star Wars Day?
The LEGO Group’s latest promotional event is Back to Hogwarts, a 10-day Wizarding World extravaganza that features the launch of new products, discounts on existing sets, multiple gifts-with-purchase, a make-and-take at LEGO Stores, designer signings and more. We’ve run through everything you need to know about the event in our latest YouTube video – but that’s not all.
As well as getting down all the headlines, we’ve taken a deep dive into what the Back to Hogwarts event actually means for not only LEGO Harry Potter, but the wider LEGO landscape, too. Why has the LEGO Group chosen the Wizarding World for its next big campaign? Which other licensed themes can justify their own marketing events? And are LEGO gifts-with-purchase making shopping harder?
You’ll find our answers to all these questions and more in our latest YouTube video. Hit play below or head over to our YouTube channel to check it out.
The LEGO Back to Hogwarts event gets underway from tomorrow, September 1, headlined by the launch of
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