LEGO named the world’s most reputable company for the third year running
The RepTrak Company has named the LEGO Group the most reputable company in the world for the third year in a row.
The annual Global RepTrak100 survey provides a definitive ranking of the world’s most reputable companies and a comprehensive analysis of the global reputation landscape. For 2025, the LEGO Group has come out on top as the most reputable company in the world, making it the third consecutive year it’s been ranked at the top.
“Being named the world’s most reputable company for the third consecutive year is an incredible honour,” said Niels B. Christiansen, Chief Executive Officer of the LEGO Group. “This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”
While this is the third consecutive year for the LEGO Group to get the top spot, it also marks the fifth time in the last six years that the LEGO Group has gained the ranking, with top rankings in 2020, 2021, 2023, 2024, and now 2025.
This comes after the LEGO Group came under fire recently for reportedly playing down terms relating to diversity and inclusion in its latest sustainability report, potentially to stay ‘in line with the Trump administration’.
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I love lego but do worry about how much plastic pollution they create. Lego is always talked about as being virtually indestructible what does this mean long term for the planet?