LEGO teams up with singer Madison Beer to usher in Fortnite Odyssey rebrand

LEGO Fortnite Odyssey’s rebrand brings with it new game modes and singer-songwriter Madison Beer is the new celebrity face of the game.

LEGO Fortnite changed its name to LEGO Fortnite Odyssey, launching the arrival of the Storm Chasers update and LEGO Fortnite Brick Life, a new social roleplay experience at the same time. To help kick off the launch, the LEGO Group has teamed up with Grammy-nominated singer-songwriter Madison Beer.

Beer starred in a new ad for LEGO Fortnite Brick Life, as well as hosting a livestream on her official Twitch channel. The videos showcase both the Storm Chasers update, where Madison joined up with other players to defeat the Storm King while on steam, and adopting a real estate mogul persona to promote the features of LEGO Fortnite Brick Life. You can see the ad via the embedded video below.

“Teaming up with the LEGO Group and Epic Games and diving into the world of LEGO Fortnite has been so much fun and these new updates are next level and offer something totally different,” said Beer in a public statement. “From taking on the Storm King in LEGO Fortnite Odyssey to building out a world in LEGO Fortnite Brick Life, there’s so much to explore. See you in LEGO Fortnite.”

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