The LEGO Group says it has completed a ‘successful trial’ of its new paper bags, and will begin phasing them into all sets from 2022.
The sustainability initiative to replace single-use plastic bags in LEGO sets was first revealed in September 2020, but aside from a handful of paper bags that briefly popped up on eBay, we’ve heard very little about it since.
That apparently doesn’t mean it hasn’t been taking place, though – and according to the LEGO Group’s financial results statement for the first half of 2021, it’s now satisfied with the results of that trial, and will start rolling out paper bags from early next year.
It’s part of the LEGO Group’s wider ambition to make all of its packaging sustainable by 2025, a target it’s confident it should still meet – particularly with the full introduction of paper bags inside its boxes, which have also reduced in size by 14%.
“We have received many letters from children about the environment asking us to remove single-use plastic packaging,” the LEGO Group’s CEO Niels B. Christiansen said last year. “We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.”
The new bags are sustainably sourced, certified by the Forest Stewardship Council, and fully recyclable (compared to the current single-use plastic bags, which are only recyclable in certain areas of the world). The LEGO Group is also still working on developing its first sustainable bricks, with a prototype made from plastic bottles unveiled earlier this year.