You can no longer buy those prototype LEGO paper bags

The eBay seller hoping to cash in on prototype LEGO paper bags has removed them from sale.

An eBay Germany user listed the bags for sale last week, for the incredible price of €10,999 (roughly £9,960). But they’ve now terminated the listing because it “contained an error”.

They’d already slapped a pretty heavy discount on the bags before then, though, dropping them down to €7,999. That’s roughly £7,250, which is frankly a bargain for a few paper bags with the word LEGO printed on them. How they never sold at that price will remain one of life’s great LEGO mysteries.

Regardless, you’ve now missed your chance to get your hands on the company’s new packaging ahead of its eventual wide release. The bags are set to be trialled in a handful of products from January 2021, before the LEGO Group rolls them out worldwide by 2025.

LEGO Paper Bags Featured 1

The four bags that turned up on eBay were apparently acquired from an employee of the company. According to the original listing, the employee had been permitted to keep the bags for their son. Unfortunately, said child was none too impressed by the 2×4 red bricks they contained, and so the bags briefly wound up on eBay.

The LEGO Group announced the impending shift to paper bags last month. It has two ambitious targets: make all packaging sustainable by 2025, and all products sustainable by 2030. Paper bags are seemingly the next step in achieving the first of those.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @chriswharfe.

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