LEGO SDCC 2025 round-up: new sets, exclusives and more
From brand new set reveals and a themed booth to exclusive freebies and NINJAGO teases, here’s everything we saw from the LEGO Group at SDCC 2025.
San Diego Comic-Con wrapped up last night, and now the dust has settled on the year’s biggest pop culture convention it’s time to take a look back at everything the LEGO Group had to show in 2025 – including nine new LEGO sets (several of which are available to pre-order now), exclusive items you could only acquire on the show floor, and a bunch of new details on what’s next for LEGO NINJAGO.
New LEGO Batman, Nintendo, Wicked and Stranger Things sets
The LEGO Group debuted nine new sets at SDCC 2025, including two new tentpole releases for LEGO Batman and LEGO Nintendo, a Stranger Things BrickHeadz four-pack and an entire wave of LEGO Wicked: For Good sets. These will all arrive on shelves across September and October, forming the core of the LEGO Group’s autumn release schedule. Check them out in the table below, with links to pre-order at LEGO.com.
| LEGO set | Price | Pieces | Release date | Link |
|---|---|---|---|---|
| 40794 Elphaba & Glinda Figures | £17.99 / $19.99 / €19.99 | 325 | September 1, 2025 | Pre-order now |
| 40801 Mike, Dustin, Lucas and Will Figures | £34.99 / $39.99 / €39.99 | 542 | October 1, 2025 | Pre-order now |
| 72046 Game Boy | £54.99 / $59.99 / €59.99 | 421 | October 1, 2025 | Pre-order now |
| 75685 Emerald City Wall Art | £139.99 / $159.99 / €149.99 | 1,518 | September 1, 2025 | Pre-order now |
| 75687 Elphaba’s Retreat | £19.99 / $27.99 / €24.99 | 228 | September 1, 2025 | Pre-order now |
| 75688 Glinda’s Wedding Day | £34.99 / $39.99 / €39.99 | 476 | September 1, 2025 | Pre-order now |
| 75689 Emerald City & Kiamo Ko Castle | £74.99 / $79.99 / €79.99 | 860 | September 1, 2025 | Pre-order now |
| 75690 Glinda & Elphaba Visit Munchkinland | £59.99 / $69.99 / €69.99 | 744 | September 1, 2025 | Pre-order now |
| 76300 Arkham Asylum | £269.99 / $299.99 / €299.99 | 2,953 | September 9, 2025 | Pre-order now |
A super-meta LEGO Comic-Con booth
All eyes were on the LEGO booth once again this year, which had big shoes to fill following last year’s Space-themed booth and 2023’s Brickbuster spin on retro video rental store Blockbuster. And it’s safe to say the LEGO Group delivered with ‘San Diego LEGO-Con’, a meta take on SDCC that included a 200,000-piece build of the convention centre. The booth also featured life-size builds for photo opportunities, new set displays and huge posters.
LEGO SDCC 2025 exclusives
Also up for grabs at the LEGO booth this year were a series of exclusive pop badges, which could be obtained by building a mini booth to add to the convention centre diorama. In line with the reveals at this year’s event and upcoming major releases, the badges were inspired by DC, One Piece, Wicked and NINJAGO, with a fifth badge themed around the convention itself.
Other exclusives available on the show floor included a unique issue of the LEGO Magazine, along with smaller versions of the giant posters hanging over the booth. All of these souvenirs are now fetching decent sums on eBay, though thankfully nowhere near the prices previously attached to SDCC-exclusive minifigures.
SDCC Insiders Rewards
If you want a taste of San Diego Comic-Con without paying over the odds for a poster or badge from the secondary market, you can currently download digital versions of the posters – which recreate comic books and movie one-sheets with LEGO minifigures – from the LEGO Insiders Rewards Centre for free and print them out at home. You’ve only got until July 29 to do so, though.
Also available at the Insiders Rewards Centre is a physical Brickbeard comic book cover poster measuring 30cm x 40cm. You’ll need to spend 700 points to get your hands on that one, and there are only 5,000 up for grabs.
LEGO NINJAGO 2026 news
This year’s LEGO NINJAGO panel had a few reveals up its sleeve, including confirmation of a fourth season of Dragons Rising coming in 2026. More LEGO NINJAGO Legends content is confirmed to be on the way too, though further specifics – including whether that will mean more sets, animated content or both – were not forthcoming.
The NINJAGO team also restated that the retired in-house LEGO theme The Legends of Chima is canon within the NINJAGO-verse, but is currently not prioritising explaining the connection within its main narrative.
Head here for more from SDCC 2025.
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