LEGO sets dominate the best-selling Harry Potter toys

Six of the top ten best-selling Harry Potters toys are LEGO sets, demonstrating the magic of the brick.

Ahead of the launch of a new Harry Potter app game, Wizards Unite, the £44 million of Harry Potter toy sales in the UK are being celebrated. Every five minutes in the UK, a Harry Potter toy is sold – the only property to sell a greater value of toys is Star Wars.

The top ten selling toys in the last 12 months, according to toy industry sales tracker NPD, are dominated by LEGO sets. Six of the ten are part of the LEGO Harry Potter theme, with other manufacturers only getting one item each.

1. 75954 Hogwarts Great Hall
2. 75955 Hogwarts Express
3. 75953 Hogwarts Whomping Willow
4. 75956 Quidditch Match
5. 75950 Aragog’s Lair
6. Wizard Training Wands
7. Chamber of Secrets assortment (Mattel)
8. Trivial Pursuit (Winning Moves)
9. 41615 Harry Potter & Hedwig
10. Mystery Fying Golden Snitch (Wow Stuff)

“Nostalgia is a huge part of the appeal of Harry Potter toys. With the 22nd anniversary of the publication of The Philosopher’s Stone on 26th June this year, it’s not only the original Harry Potter generation reliving the excitement and love of the franchise through the wide range of themed toys available,” said Frederique Tutt, Global Industry Analyst, Toys, NPD. “Quite simply, Harry Potter has achieved what only a handful of characters in the toy sector have done before – ensure enduring appeal across the generations. There’s no question this is a great British brand and a great British success – and one that is going to continue casting its spell as new generations of wizards enter the magical world of Harry Potter.”

Brick Fanatics recently picked out the five most magical minifigures from the latest wave of LEGO Harry Potter products.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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