LEGO Star Wars missed a major May the 4th opportunity
May the 4th has come and gone, but the LEGO Group has left a noticeable gap this year by overlooking a Star Wars milestone that should have been impossible to miss.
LEGO Star Wars has previously leaned into anniversaries, using milestone moments to revisit movies such as The Empire Strikes Back, Return of the Jedi, and its own 25-year anniversary. That makes this year’s silence around a major modern film stand out even more.
According to data published by Nielsen Media Research, U.S. audiences watched 33 billion minutes of Star Wars content in 2025, with A New Hope the most watched and The Phantom Menace placing second. Ten years after its release, Rogue One sits as the third most-watched Star Wars film of the year.
Despite that, the LEGO Group did not mark Rogue One’s 10th anniversary with any dedicated product focus for May the 4th, and the film has now gone close to ten years without a new set based on it directly. Its last wave, featuring 75171 Battle on Scarif and 75172 Y-wing Starfighter, launched on January 1, 2017.
That absence feels even more notable when you consider how naturally Rogue One lends itself to LEGO Star Wars sets. While Andor has received sets that indirectly connect to Rogue One, such as 75399 Rebel U-Wing Starfighter, a fully dedicated Rogue One anniversary wave with updated designs and anniversary-branded box art would have been a strong fit for both display and nostalgia appeal.
Instead, LEGO Star Wars has continued to prioritise The Mandalorian and its expanding corner of the franchise. That direction aligns with The Mandalorian and Grogu movie releasing this month, but it also means one of the most consistently consumed modern Star Wars films has been left out of a moment where the LEGO Group could have capitalised on nostalgia and a clear milestone.
That focus on the new movie, instead of looking back, feels like a missed opportunity. We do not yet know if The Mandalorian film will be a success, and after the mixed reception to the third season, it feels like a gamble. With Rogue One, the opportunity feels more secure. It is clear audiences continue to watch it in large numbers, and anniversary sets could have delivered strong performances with ten years of design evolution behind them.
There is still a counterpoint here, though. Rogue One does not benefit from ongoing character visibility in current storytelling in the same way as The Mandalorian, which naturally keeps demand more immediate and predictable (and yes, Grogu still does a lot of the heavy lifting when it comes to sustained mainstream appeal).
Rogue One released in December 2016, so there is still time for anniversary sets later in the year, but a May the 4th release would have felt like the ideal moment. Instead, it stands as a noticeable omission in an otherwise anniversary-aware LEGO Star Wars lineup.
It also raises a broader question about whether LEGO Star Wars is gradually shifting away from legacy film celebrations in favour of current Disney+ storytelling cycles.
Featured image: Lucasfilm
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