New LEGO Store exclusives blur the lines between themes

Two sets exclusive to LEGO stores and the official LEGO website blur lines between existing themes and open the door for new possibilities.

Four small sets were recently revealed to be on their way to both LEGO.com and LEGO stores – but nowhere else. As LEGO exclusives, the only way to get your hands on 40641 Birthday Cake, 40643 Jade Rabbit, 40647 Lotus Flowers, and 40650 Land Rover Classic Defender will be to buy directly from the LEGO Group.

While the LEGO Group meticulously organises its sets into themes, two of these reveals suggest that the lines between themes are not quite as set as you might think. For example, it’s unusual to see a licensed car model outside of LEGO Speed Champions, but that’s exactly what we’ve got in 40650 Land Rover Classic Defender. Built to the same minifigure-scale as Speed Champions vehicles, it opens the door for other possible real-life cars to appear in sets outside fo Speed Champions.

What’s more, the yellow box art of 40647 Lotus Flowers is closer to earlier flower sets of this scale, such as 40460 Roses or 40524 Sunflowers, rather than the more recent 40646 Daffodils, suggesting that the latter was a deviation from the norm, rather than a new direction for the smaller sets from the LEGO Group’s Botanical Collection.

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These differences may seem slight but suggest that the LEGO Group doesn’t always stick to set rules about its themes. Could we see more big-brand car models outside of LEGO Speed Champions? What is it about 40646 Daffodils that earnt it an 18+-style box, while the other similar prices and sized flower sets remained in yellow packaging, geared towards a younger audience?

Regardless for the reasons behind the changes, both sets are pretty good bang for your buck. Here’s a reminder of all the details, as well as the other two sets in the wave coming up.

Set namePricePiece countRelease Date
40641 Birthday Cake£13.49 / $14.99 / €14.99211June 1
40643 Jade Rabbit£17.99 / $19.99 / €19.99211June 1
40647 Lotus Flowers£10.99 / $12.99 / €12.99220June 1
40650 Land Rover Classic Defender£13.49 / $14.99 / €14.99150June 1

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Author Profile

Rachael Davies
Rachael Davies
I write about all the very best fandoms – and that means LEGO, of course. Spending so much time looking at and talking about LEGO sets is dangerous for my bank balance, but the LEGO shelves are thriving. You win some, you lose some.

Rachael Davies

I write about all the very best fandoms – and that means LEGO, of course. Spending so much time looking at and talking about LEGO sets is dangerous for my bank balance, but the LEGO shelves are thriving. You win some, you lose some.

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