The LEGO Group has launched a new video to promote the company’s sustainability mission and the new Ideas 21318 Treehouse set.
LEGO Ideas 21318 Treehouse uses more sustainable elements than ever before – 185 of the new botanical elements made from sugarcane. In this new video, the LEGO Group show a brick-built globe and highlight the mission to make all elements from sustainable materials by 2030.
As a keen nature enthusiast, Kevin Feeser was the fan responsible for devising the treehouse project, before the LEGO Group’s César Soares turned it into an official model. The LEGO designer appears in a video presenting the set and explaining his process. The 3,036 piece set is the largest in the theme so far, priced at £179.99 / $199.99.
“We have started small, by making LEGO plants and many other elements from plant based material,” the voice-over explains. “It’s just the first small step on our mission to make all our bricks from sustainable materials.”
The LEGO Group is committed to making all products using sustainable materials by 2030.