LEGO teases mysterious ‘superpower’ reveal later this month

The LEGO Group is teasing a mysterious superpower-related reveal later this month, but best to lower your expectations if you’re hoping for a peek at the rumoured Avengers Tower.

“Are you ready to discover the most powerful superpower of all?” the LEGO Group says in a caption to a new video posted on its social platforms, promising all will be revealed on September 22. The clip in question features several kids clicking together 2×4 bricks in a glass-fronted building, with VFX to suggest they’re channelling some kind of supersonic superpower.

What could it all mean? It’s tricky to say at this stage. Rumours have been swirling for a long while that the LEGO Group is gearing up to launch a supersized Avengers Tower set in November 2023, so there’s an outside chance this video could be teasing that LEGO Marvel set. But it feels like a stretch: at $525, that rumoured model would presumably be an 18+ set, so focusing the marketing on kids seems like an odd choice.

The timing is also a little off, at least if the November release date holds true – the LEGO Group rarely reveals its direct-to-consumer models that far in advance – while there’s not a single hint of anything Marvel-related in the clip’s visuals. If this really is an early tease of a new Avengers Tower, the company is doing everything in its power to not draw attention to that fact.

But if it’s not related to a future LEGO Marvel D2C… what else could it be? We’ll find out for sure on September 22, which is only a week away, but it could easily just be a new marketing campaign – a fresh Rebuild the World ad, for example – that also happens to focus on superpowers. The ‘#SuperpowerofPlay’ hashtag in the video title definitely feels like a marketing thing, so at this stage, that seems a little more likely than anything to do with an Avengers Tower.

For now, click here to find out everything we do know about the rumoured 76269 Avengers Tower (if it exists at all), and keep an eye on Brick Fanatics for more on this mysterious teaser as we get it.

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