LEGO Vidiyo music theme confirmed for 2021?

The existence of Universal Music Group’s LEGO Vidiyo theme may have been confirmed by an online listing.

Back in April, the LEGO Group announced a partnership with Universal Music Group that would bear fruit in 2021. StoneWars then reported earlier this month that the theme will be titled LEGO Vidiyo, and revolve around creating LEGO music videos.

Brickset has now boosted that rumour by listing multiple LEGO Vidiyo sets on its database. While there are no set names to go with the numbers, the site claims seven LEGO Vidiyo products will launch in 2021.

According to StoneWars, each set will contain a printed 2×2 tile, which you’ll be able to scan with your smartphone. Doing so will open the doors to shooting augmented-reality videos with the sets, using the accompanying app to add music.

The earlier rumour originally came from an online retailer, which listed six of those sets at €19.99 apiece. The seventh, priced at €4.99, is thought to be an accessory series, similar to LEGO Super Mario’s Character Packs.

We’ll have to wait and see whether the LEGO Vidiyo line is everything it’s rumoured to be. For now, we can only speculate on what these supposed sets might include. Will they focus on classic, famous bands like The Beatles, which the LEGO Group has had plenty of success with in the past? Or will they target a younger audience with artists like One Direction, Adele and Lady Gaga?

As always, take all rumours with a grain of salt until the LEGO Group confirms them. But whether it’s true or not, LEGO Vidiyo isn’t the only way the Danish company and Universal Music Group will be intertwined from 2021. Earlier this year, Universal Pictures replaced Warner Bros. as the producer and distributor of LEGO movies. 

Brickset has also added gravitas to rumoured LEGO Star Wars, LEGO Art and LEGO Harry Potter sets for 2021.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @chriswharfe.

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