Marvel to become ‘more like a traditional studio now’, says exec
Marvel’s head of streaming, television and animation Brad Winderbaum has discussed the future of Nova, Ironheart, and X-Men ’97, including how the studio plans to slow down production.
The MCU has long been known for its prolific creation and release schedules. The build-up to Avengers: Endgame saw Marvel Studios introduce dozens of characters and the aftermath was the opportunity to test out those characters in solo titles. Some were massive hits (see WandaVision) while others were a swing and a miss (looking at you She-Hulk). Introducing new characters has also proven to be a risky business, with The Eternals being so poorly received by fans that its sequel was reportedly cancelled.
Quantity does not always mean quality appears to be the lesson Marvel Studios has learned, if the recent comments from Marvel’s head of streaming, television and animation Brad Winderbaum on the “Phase Zero” podcast recently.
“In all honesty, there was a mandate to create as much as we could for Disney+, as quickly as we could,” said Winderbaum. “And then there was a shift.
“All of a sudden, we have to start spreading our release dates out. That really accounts for a lot of the delays. Now, we’re using that time. We’re not sitting idle.”
These remarks seem to suggest that we’ll be seeing less of the MCU, echoing comments from Disney CEO Bob Iger last summer that the company would be cutting back on both Star Wars and Marvel content. So, if we’re seeing less of Marvel, what will be getting exactly?
“We’re more like a traditional studio now,” Winderbaum added. “We’re developing more than we actually will produce.”
He went on to agree with the podcast interviewer’s musings about Marvel’s hero Nova, saying: “There are plans to develop Nova. I love Nova, too. I love Rich Rider, too. I hope it gets to the screen.”
As well as Nova, Winderbaum confirmed that Ironheart is still in the works but is facing further delays, while X-Men ’97 is confirmed to have a third season on the way, despite the recent departure of the show creator, Beau DeMayo, of the first two seasons.
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