Meet Lester, London LEGO Store mascot

The UK’s new flagship LEGO store is opening later this month in London with a prime Leicester Square location – and the new shopping experience has a minifigure mascot, Lester (geddit?). The LEGO Group shared this image of the stereotypical Brit, showing that as well as the graphic imagery of the character released already, at least one physical version exists.

The Facebook post reads:

Meet Lester, the official mascot of our brand new LEGO Store in London’s Leicester Square! He’ll be helping us countdown to the eagerly awaited opening of the world’s largest LEGO flagship store on November 17th. So excited! Say “hello” to Lester!



Graham is the Editor of, with plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. If you would like to get involved with Brick Fanatics, as a builder, writer or photographer – then please contact Graham at [email protected]


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