New LEGO trading card album revealed by Sainsbury’s

Ahead of the LEGO trading cards promotion returning to Sainsbury’s, the new Create the World: Living Amazingly Official Collector’s Book has been revealed.

LEGO trading cards are returning to Sainsbury’s for the supermarket’s big September promotion. Starting on September 16, fans will have six weeks to get a pack of trading cards for free with every £10 spent at the supermarket chain.

In a clip on social media, the name for the new series – Create the World: Living Amazingly – and Official Collector’s Book have been revealed. The album, designed to store the cards, will be priced at £2.50.

LEGO Create the World Living Amazingly

There will be 140 cards to collect in total. This time around the theme will be foods from around the world, with minifigure characters Lily and Sam going on a journey to find out where different ingredients come from.

Previous LEGO trading card promotions have been successful for Sainsbury’s with 400 million cards given out and one million albums sold in 2018.

 “Each year LEGO Cards and Collectors Album have proven incredibly popular amongst children and adults alike – really capturing kids’ imaginations,” said Mark Given, Chief Marketing Officer for Sainsbury’s.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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