The LEGO Group and Chevy partner to build full size Silverado

A full size Chevy Silverado has been put together using 334,554 LEGO bricks as part of promotional activity for The LEGO Movie 2: The Second Part.

Film releases can lead to some tenuous promotional connections – in addition to DFS and Discover, Chevy has partnered with The LEGO Movie 2: The Second Part to promote their vehicles. In this video, shared on social media, the LEGO team can be seen putting the massive brick built car together.

The build took 18 LEGO model builders 2,000 hours to construct. It weighs 3,307 pounds and uses 334, 554 elements. It is 6 feet tall and 20 feet long.

lego

For The LEGO Batman Movie in 2017, Chevrolet partnered with the film to release an animated television advert and full-sized LEGO built version of the film’s unique Batmobile.

Just a few days ago, the largest set released so far based on The LEGO Movie 2 launched, with 70840 Welcome to Apocalypseburg! available now at shop.LEGO.com. A new original song for the film has been released today, with “Catchy Song” selected as the new film’s official single.

The LEGO Movie 2: The Second Part will be released on February 8, 2019.

To continue to support the work of Brick Fanatics, please buy your LEGO sets from shop.LEGO.com and Amazon using our affiliate links.

Author Profile

Graham
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.

Follw Graham on Twitter @grahamh100.

YouTube video

Graham

Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

Leave a Reply

Your email address will not be published. Required fields are marked *