What was the LEGO Group’s response to COVID-19 in 2020?

The LEGO Group’s annual results for 2020 are now available, giving insight into just how the company responded to the global pandemic, and what it did to help.

In the LEGO Group’s 2020 annual results, a section has been dedicated to the companies response to COVID-19, detailing the actions that it took across the year with more information further through the report. If you don’t fancy digging through the 69-page document though, allow us to summarise the LEGO Group’s response to COVID-19.

A number of campaigns were kickstarted with the aim of bringing people together. One of these specifically created for the pandemic was ‘Let’s Build Together’ which focused not on selling products but on supporting people and launched in March 2020.

One of the most well-known of the LEGO Groups responses was the creation of 500,000 visors for healthcare workers using three of their factories around the world, triple the amount we initially reported to be producing them.

The LEGO Foundation was also responsible for donating funds to local communities, and other charity work from the company included the donation of sets with 1.2 million to children and 35,000 to healthcare workers.

Employees still seemingly remain at the forefront of the companies’ mind with another section detailing that despite the pandemic, satisfaction levels were extremely high, beating that of 2019 and scoring amongst the strongest results in companies tracked by Ennova.

Notably, the LEGO Group saw sales increase by 21% in 2020, a number that may have been impacted by more people being stuck at home and in need of brick-based entertainment. Although, the LEGO Group have not stated specifically that this was the case, it seems plausible at the very least.

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