Germany LEGO Easter Shop displays

In Europe, LEGO seem  to be going all guns blazing with regards to Easter and pushing it as if it was Chrimbo.

I thought that children just looked forward to receiving an Easter Egg – I know I did…..but now the likes of LEGO are pushing it as a gift purchasing opportunity, which is a bit of  shame.

I won’t go all religious on this topic or preach the moral high ground as it is not appropriate. But I did take a couple of snaps to illustrate what LEGO in Germany are doing to promote LEGO at this period of time coming up.

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My name is Keith and I am a AFOL. Currently an expat living out in Basel, CH, but have a firm footing back in the UK when time permits. I have had had Lego ever since I can remember - and only until my wee one came along have I re-kindled the flame for building again. I also run, a resource site for the 1-75 series of miniatures by Matchbox. There are only three themes that I am get/collect (finances permitting) - City, Creator (Advanced and Expert) as well as the classic Star Wars sets from Eps IV to VI (anything else does not exist). I also keep an eye in Europe with ample chance to see how France, Germany and Switzerland market and offer LEGO.

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