How to unlock exclusive LEGO CON 2022 VIP rewards

A secret word hidden in the background of this year’s LEGO CON event is the key to unlocking a number of exclusive digital VIP rewards.

As well as watching LEGO CON 2022, viewers were encouraged to download and make special models before the event, with VIP members also able to obtain exclusive rewards once the show had ended. In the run-up to LEGO CON, visitors to the official online store’s dedicated landing page were told to watch out for a secret VIP code during the event.

Eagle-eyed viewers spotted a phrase hidden in the background of one of presenter Melvin Odoom’s Bricking News segments that had been constructed using LEGO DOTS 41952 Big Message Board. The words ‘LEGO VIP CAKE’ were clearly seen on display and can be entered on the LEGO CON section of the official online store to unlock up to 40 digital rewards.

These items include images of LEGO Art, black and white colouring-in pages for younger family members, plus high-quality images of LEGO NINJAGO, Harry Potter, The Muppets and Avatar sets. Of particular interest is a blueprint of the upcoming 10305 Lion Knights’ Castle, showing a front view of the model. Each digital download is free (once the code has been correctly entered) and multiple versions of the images ensure that the pictures are large enough to print out and display, if you so wish.

10305 Lion Knights’ Castle launches on August 3, 2022, to VIP members for £349.99 / $399.99 / €399.99 and on August 8 for everyone else.

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6 thoughts on “How to unlock exclusive LEGO CON 2022 VIP rewards

  • 12/07/2022 at 17:09
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    Where can I type the code? I don´t see any place to put it

    Reply
    • 12/07/2022 at 19:43
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      If you click on the activities page on the VIP Rewards Centre, there should be an option to input the code under the specific LEGO CON section. It should be just under the normal place you enter codes. Enter the code there then head back to the main rewards page and under the LEGO CON 2022 section, you should find all the downloads ready to redeem for free. Hope that helps!

      Reply
  • 09/07/2022 at 13:01
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    il faut mettre juste “cake”

    Reply
  • 06/07/2022 at 20:27
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    I tried the code but it didn’t work, is it expired or something?

    Reply

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