LEGO highlights festive charity work ahead of Build to Give 2024
The LEGO Group’s annual Build to Give charity campaign is back for 2024 and this year, they’re highlighting the work of a major UK charity.
As the LEGO Group hosts another year of their charitable Build to Give campaign, it’s time once again to team up with charity partners worldwide to bring LEGO sets to children in need of some joy at this time of year. Unlike previous years, the LEGO Group is putting the spotlight on at least one of these partners – Fairy Bricks – in a new YouTube video.
The video is an interesting watch, especially for those in the UK who may recognise some of the locations that Kev and Matt visit on a lengthy road trip to various hospitals around the region.
Highlighting the work that Build to Give helps to support is an important part of the campaign and it’s good to see the LEGO Group lean into showcasing exactly what our efforts are going towards. Hopefully, similar videos for other charity partners are to follow as Build to Give continues.
Click here to find out how you can take part in Build to Give this year before the campaign ends on December 31.
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